Here is a little breakdown of the process. Two concepts were created, this is the version chosen by the client. For this piece I created two separate illustrations and combined them together for the final illustration seen above.
NORSE, the God of Rafting (Norse is a popular raft guide paddle, very heavy like Thor's hammer)
The sketch created from the thumbnail.
Initial thumbnail sketch
Sketch 2, not chosen but I love the Hulking Raft monster in the background